Work Harder or Smarter?

by Rich on January 8, 2010

So here’s the age old dilemma… do you desire to work harder or smarter?
A lot of you reading this know me quite well and are aware of the sort of hours that I sometimes do. I often work straight through nights, I very rarely take holidays, and on the outside to most I seem like [...]

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The Smart Kids know where it’s at in this economy

by Rich on October 5, 2009

I picked up my copy of the BRW Young Rich list last week. I made the same joke I do every year to my wife, “look a whole BRW issue about me” however her comeback this year stopped me in my tracks… “You are not that young anymore”.
She was right. At 35 I am approaching [...]

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Size does not matter…

September 29, 2009

We get a lot of people contacting us that have a limited budget to achieve something for their business online. In the last month we have had a few of these, from a friend who is just starting a new business to a client that wanted to focus his marketing dollars on Search Engine Optimisation [...]

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Old school… it still rocks harder.

September 21, 2009

Following on from last weeks post about continuous marketing (which received some very nice feedback and comments, thank you) I started thinking about the fact that it is some of the simple things that work best to market your business.
In fact some of the things that work best are not even new and technology based, [...]

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Continuity is the key…

September 14, 2009

I want to share with you a recent lesson I was reminded of. It is something I know, have berated friends and clients over and even famously uttered the words… “I will never let this happen again”
It is about continuity in your marketing communications.
Recently I have been quite sick, and as a result missed putting [...]

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Would anyone fall for this?

September 9, 2009

I got a letter in our post box yesterday that really stood out for a number of reasons. Firstly it looked like it had been in a mechanics back pocket for two days before it was mailed. It was bent, dirty and broken. The second thing however was that it was from France.
It was addressed [...]

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How important is design really?

September 7, 2009

VERY!… (Warning: this may come across as a rant)
One of my pet peeves is people that say that design is not important. Let me give you the heads up here. Even if you think you are not worried about design, changing a font, highlighting something in yellow, putting in a guarantee graphic are all design [...]

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How lying on your back changes your view.

August 24, 2009

OK so I have been sick. I mean really sick for just over 2 weeks now, hence why there was no post last week.
In my entire working career I have never haad more than three consecutive days off, not even for holidays (don’t laugh). So to not be able to function for this length of [...]

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Diary of a startup – Pt 2

August 10, 2009

This week we didn’t do anything. What? Nothing? Rich did nothing? Well I worked on other stuff, but as far as the startup idea was concerned it was time to listen rather than talk.
In the past, I have made the mistake of starting something and going FULL BORE until it was all complete. Not listening [...]

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Diary of a startup – Pt 1

August 3, 2009
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Have you got an idea for an online business? Check out the startup diary now to follow us as we go through the process of launching a new online TV show.

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